DORNA
SUCCESS CASE SERVICES SECTOR
SECTOR:
COUNTRY:
SPAIN, UNITED KINGDOM
DRAFT:
The volume of operations carried
I finish in DORNA at an administrative level is very high, so a high level of automation and process integration is required. Currently, transactions from practically all parts of the world are managed, where DORNA manages sporting events.
Dorna Sports is an international sports marketing company, founded in 1988. The company has its headquarters in Madrid, with subsidiaries in Barcelona, Rome, Amsterdam and Tokyo. Dorna has been the exclusive owner of commercial and broadcasting rights for the FIM Road Racing World Championship Grand Prix (MotoGP ™) since 1992, constituting Dorna’s primary business focus.
The company also markets Ad-Time, a rotating LED panel system, in Japan and Spain, used in volleyball, baseball, basketball and soccer. The worldwide dispersion of DORNA’s activity requires having information systems that facilitate the development of operations from anywhere in the world.
“LIBRA’s level of improvement and innovation in these years has allowed us to have the tools to keep our processes under control and to have the indicators for the company’s management.”
